I recommend keeping this to a single page with the following elements: There is no reason why these can’t be available at book launch, or very soon after. With the possible exception of number six, here is a list of the essential basics. The key is assembling the basics and keep them up-to-date. A new book author with no awards or reviews would have a different collection of information than the award-winning, well-reviewed author of a dozen books. What stage are you in?īegin by considering your status as an author and the stage of your book. My question to you, and the point of this post is: when they do find you, what will you give them? Be Prepared, as the motto says. You may have no plans-yet-to hire a publicist but that doesn’t mean you shouldn’t prepare a collection of information about you and your book. Reporters and editors use the Web to seek out interesting stories, people, and companies. As David Meerman Scott asks in his classic bestseller The New Rules of Marketing and PR: Even if you do not plan to pitch your book to traditional media, a press or media kit is both a useful addition to your website and a valuable exercise.
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